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Branding Your Wholesale Merchandise

If you were to approach the average American and ask them who Phillip Morris is, they would probably answer “a cigarette maker.” While this is true, what many people don’t realize is that Phillip Morris also produces a variety of other goods. The reason most people are not aware of this is actually quite simple, and it comes down to branding. Branding tends to make people think not only of a particular kind of product, but they also will more often than not have an assumption about quality. When it comes to operating a wholesale business of any kind the question of what you want your brand to look like warrants serious consideration.

Even if you only go from show to show, chances are you will revisit some of the places you have been before, especially those that you experienced success at. Chances are also pretty good that some of the customers that visited last time, will be there again. This creates a unique opportunity to brand your wholesale merchandise. For example, maybe you plan to sell vacuum cleaners at each show. If you want to create a successful brand for your wholesale merchandise you will not only focus on brand names such as Hoover, but also make sure they are in good working condition before selling them. This effort relates into more people trusting your business, and thus becomes a powerful part of your brand.

Be careful however, as it can be quite easy to ruin your brand. All it takes is one highly defective product and you might find that your sales begin to reduce drastically. In order to make sure this does not happen, it is vitally important that you make sure each and every product you sell is offered in the condition you advertise. If you claim something works and then the customer brings it home and it doesn’t, word could spread quickly (especially in smaller towns) and cause you a lack of sales at future shows.

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