Thinking of buying Customer Return and Salvage Electronics to resell on Ebay or your discount Store? Name brand electronic pallets and truckloads are expensive. There are several areas to research before investing thousands of dollars.

Working percentage versus salvage: You are buying salvage merchandise, there is no guarantee that a certain percentage of your pallet or load will be working. Customer returned merchandise can range from working to missing pieces and/or broken. If you have a background in teching or fixing broken electronics this will be helpful and will increase your profit margins with sell through. A word of caution: Most pallets and truckloads advertised on the Internet from Brokers and Liquidators will be assigned a working percentage to further increase your desire to purchase. For example a pallet may be advertised as having 30% damages and the balance being “Open Box” or “Scratch and Dent”. Again, you are buying salvage merchandise and I would never take into consideration a claim made by a Liquidator or Broker when deciding what particular pallet or truckload to purchase.

Selling Restrictions – Always ask about selling restrictions when buying closeout and salvage merchandise. You may have to abide by strict rules when selling salvage merchandise put into place by the original retail store. For example here is a copy of a purchasing agreement which must be strictly adhered to when buying salvage merchandise from Genco (third party contracted liquidator for Sears, Kmart and other large big-box retailers): Genco Selling Restrictions

Pricing Analysis – This is another critical area assuming you can review a manifest before buying. If purchasing from Genco you will have the ability to view a manifest before buying customer returned electronics. I have a sample manifest of a load that was described as 9 pallets of “National Brand Electronics” consisting of 769 items with an original vendor cost of $31,942.77. The purchase price of this load is 19% of the vendor cost or $6,069.13 before freight. Take a look at the manifest to view my pricing analysis for a few items.

Sample Electronics Manifest

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There has been an ever increasing authenticity issue as it relates to high-end designer branded apparel sweeping the country. The wave of designer “knock Offs” is prevalent through several channels including Ebay, Flea Markets and other venues. Not only does “Fake” apparel hurt the original manufacturer as far as branding, but it also has impacted thousands of hopeful entrepreneurs who have purchased goods for the intent to resell only to receive some form of a Cease and Desist order from manufacturers attempting to protect their respective brand.Lets Look at two areas of Concern…

Counterfeiting is defined as the of a product and unauthorized use of another’s trademark (registered brand name, logo, scent, design, etc.). The counterfeit, identical in appearance, gives the impression of being the genuine product from the real manufacturer. Of course a knockoff is only meaningful if the genuine article is well-known and in demand. Therefore, most knockoffs are of luxury goods carrying a well known trademark. They are a deliberate attempt at deceiving consumers into thinking they are buying products made by a reputable manufacturer when they are, in fact, purchasing inferior copies.

The other troublesome area to be aware of is, “Grey Market Goods” which are not generally illegal. Instead, this classification of merchandise is being sold outside of the normal distribution channels by companies which may have no relationship with the producer of the goods. One example of how Grey Market goods might surface would be due to a third party manufacturer who has received an order for lets say 50,000 Polo shirts from a legitimate label, like Ralph Lauren. The manufacturer after completing the order realizes that there is left-over material [purchased by Ralph Lauren] and decides to make another 2,000 (unauthorized) shirts with it to distribute through the Grey Market. It does occur enough to warrant stricter monitoring of the industry overall. This is just one example of how Grey Market goods show up at a very reasonable price.

If you find a wholesale offer for high end labels like Diesel, Rock and Republic & Seven for all Mankind proceed with caution. I have two great educational websites to pass on to you today called, HonestForum.com and Designerjeansguide.com. Both of the websites are an excellent source for distinguishing “Fakes” from “The Real Deal”. Hundreds of pictures and forum posts to educate you the buyer.

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Learn how, what and where to buy products at true wholesale prices to sell on eBay or your web site. The Wholesale Buying System was written for eBay sellers by a PowerSeller who sells on eBay every day.

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