Niche marketing is a common path to small business success. No large retailer can be all things to all people, and there are always going to be segments of the population whose needs for particular products and/or services are going unmet.
Successful ebay power sellers know that in order to remain competitive and create a serious part or full-time income on ebay you must specialize in one product area. Specializing in one specialized area in known as “Niche Marketing”.
Is it possible to find just one niche market on eBay and make a living doing it? Definitely. But the hard part is finding your niche.
Plus Size liquidation apparel is a Niche Market
Lets go over some key reasons why this is a Niche area:
More than 60 percent of Americans aged 20 years and older are overweight. One-quarter of American adults are also obese (Source: excerpt from Understanding Adult Obesity: NIDDK) … Obesity affects about one in four adult Americans, and during any one year, over half of Americans go on a weight-loss diet or are trying to maintain their weight.
On average retail apparel department stores devote less than 13% of floor marketing space to plus size apparel. This alone causes intense frustration in those who are actively searching for plus size casual and career wear.
One of the major complaints often voiced by plus size apparel shoppers is simply lack of styles and trends. Often the current trendy styles can be readily found in smaller sizes 0-12, but manufacturers often overlook the large segment of the population (those who are overweight) when designing apparel styles. This becomes very frustrating for plus size apparel shoppers.
The advent of the Internet and its ability to allow plus size apparel shoppers to virtually “browse” apparel retailers online has created a multi billion dollar market where frustrated plus apparel buyers shop at home thereby avoiding the “In Store” frustration and often heartache.
Here are a few links to overstock and off-price apparel clothing wholesalers:
Apparelshowroom.com (800-243-4131) Welcome to our selection of plus size wholesalers clothing! At Apparel Showroom, we offer you a vast inventory of many clothing closeouts in plus sizes, including all of the trends and styles that we make available in any other off price apparel or garments that we make available to you at our online store. We have a phenomenal assortment of closeout jeans in the plus size section of our online catalog that the other online and offline apparel wholesalers just can’t offer you! When you are ready to increase your wardrobe and clothing options and you need plus sizes in the latest fashions, our off price clothing options give you the best the industry has to offer.
LingerieMart.com (800-782-1980) Lingerie Mart™ - online since 1997, we are worldwide distributors of name brand wholesale lingerie and intimate apparel. Look for Plus Size apparel category
Kiyonna.com (888-549-6662) Offers sophisticated, boutique plus size apparel and new wholesale buyers must register before viewing wholesale pricing Offpricebermo.com (269-679-2580) Specialize in branded off-price sportswear for
men and women at prices 25% to 75% below the manufacturers’ original wholesale price. We target one-price retail operations, major multi-store chains, and many independents with value-priced apparel and straight-talk customer service. We serve customers in all 50 states
Plus-Size-Wholesale.com (866-432-6497) Our inspired designs are intended to be practical and comfortable while also being alluring and sophisticated. We are
committed to bringing you the highest quality possible while keeping our selections affordable. Plus sizes only!
WholesalefashionSquare.com (877-811-4911) Welcome to the Plus Size wholesale clothing inventory of Whole Sale Fashion Square! Everything in trendy plus size wholesale boutique clothing is going for prices that can’t be beat! Whole Sale Fashion Square is your home for cool and rad wholesale plus size apparel!
Tashaapparel.com (877-827-4248) Tahsa Apparel has been in business since 2001, our mission is to provide the latest fashion at the best price.
Clozeout.com (877-443-7377) We buy direct from a wide variety of manufacturers of ladies dresses, suits, and hats specializing in Plus Sizes Julie-ann.com (800-425-9815) Julie-Ann has been in business since 1994, providing the best wholesale clothing available to boutiques and specialty stores. We offer plus size clothing. Wholesale buyers can have A fully customizable website linked live with Julie-Ann Apparel inventory tied in with your very own shopping cart.
Clothingisland.com (800-652-8275) We welcome all wholesale inquiries, and can adjust our prices upon request. Plus size tops, skirts, dresses and more! Orders over $1500 include FREE Shipping
B2Bplussize.com (888-311-4253) Premier online wholesale resource offering the latest trendy women’s clothing. B2BPlusSize.com stocks only hard-to-find quality plus size and junior size products at below wholesale prices
WholesaleFashionBuys.com (213-624-4242) subsidiary of Impulse Off-Price which has supplied sportswear and fashion apparel to large multi- store operations across the country since 1985. As an independent, you can purchase lesser quantities and maintain the competitive advantage as our larger clients. Because of our buying power and our belief in providing fairness and equality, we feel you, the independent operator, should be entitled to buy like the “big boys”. Be competitive without sacrificing margins, knowing that value and customer satisfaction are our top priorities.
One last tip:There are ebay power sellers who have found that they can buy wholesale liquidation apparel direct from catalog companies like silhouettes at unheard of pricing. The parent company for Silhouettes is liquidating first quality apparel overstocks through the Liquidation.com website. Visit Liquidation.com
and register as a buyer. Once there search the liquidation auction giant for, “Silhouettes” auctions.
Be Sure to visit Liquidation.com and search for seller: CatalogOverstock
