There has been an ever increasing authenticity issue as it relates to high-end designer branded apparel sweeping the country. The wave of designer “knock Offs” is prevalent through several channels including Ebay, Flea Markets and other venues. Not only does “Fake” apparel hurt the original manufacturer as far as branding, but it also has impacted thousands of hopeful entrepreneurs who have purchased goods for the intent to resell only to receive some form of a Cease and Desist order from manufacturers attempting to protect their respective brand.Lets Look at two areas of Concern…

Counterfeiting is defined as the of a product and unauthorized use of another’s trademark (registered brand name, logo, scent, design, etc.). The counterfeit, identical in appearance, gives the impression of being the genuine product from the real manufacturer. Of course a knockoff is only meaningful if the genuine article is well-known and in demand. Therefore, most knockoffs are of luxury goods carrying a well known trademark. They are a deliberate attempt at deceiving consumers into thinking they are buying products made by a reputable manufacturer when they are, in fact, purchasing inferior copies.

The other troublesome area to be aware of is, “Grey Market Goods” which are not generally illegal. Instead, this classification of merchandise is being sold outside of the normal distribution channels by companies which may have no relationship with the producer of the goods. One example of how Grey Market goods might surface would be due to a third party manufacturer who has received an order for lets say 50,000 Polo shirts from a legitimate label, like Ralph Lauren. The manufacturer after completing the order realizes that there is left-over material [purchased by Ralph Lauren] and decides to make another 2,000 (unauthorized) shirts with it to distribute through the Grey Market. It does occur enough to warrant stricter monitoring of the industry overall. This is just one example of how Grey Market goods show up at a very reasonable price.

If you find a wholesale offer for high end labels like Diesel, Rock and Republic & Seven for all Mankind proceed with caution. I have two great educational websites to pass on to you today called, HonestForum.com and Designerjeansguide.com. Both of the websites are an excellent source for distinguishing “Fakes” from “The Real Deal”. Hundreds of pictures and forum posts to educate you the buyer.

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