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What is Wholesale Liquidation Merchandise

What exactly is wholesale liquidation merchandise? The term liquidation merchandise encompasses several categories of traditionally below wholesale inventory that can be purchased and resold for a large profit. As a small reseller, you now have the opportunity to buy name brand merchandise at unheard of pricing.

But where do you find this liquidation merchandise? You can buy pallets and truckloads of merchandise from wholesale liquidators or simply buy direct from the original retailer who is liquidating excess, unwanted stock.

I should also mention that you can buy liquidation merchandise from Brokers. A liquidation broker is someone who finds liquidated merchandise and then connects that excess inventory with a buyer. The broker then charges a markup per item or commission on your total purchase price.

I probably do not have to tell you that buying liquidated pallets and truckloads direct from the source is the best way to purchase if you are looking for the lowest cost. Dealing directly with an inventory source removes the middleman (broker) and allows you to keep an inflated markup or commission in your own pocket.

Let me describe two categories of liquidation merchandise:

Customer Returns: Items that have been returned to the original store or catalog company by the end consumer. There are many reasons an item might be returned including: items damaged in transit, parts missing, the wrong color, the item didn’t match the description or impulse purchasing (spending without thinking).

Shelf Pulls: Items that have been on display at a retail store and then pulled off of the shelf for various reasons including: end of seasons model, new styles available, too many of one line item, etc.


The Liquidators Guide! - 121 pages of purchasing information & liquidation sources in a fact-filled guide that wholesalers and liquidation brokers do not want you to get your hands on! I have been buying and reselling wholesale liquidation merchandise for ten years...and I am going to share my knowledge with you!

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